Capitalizing on his fame from making the winning basket, which Oscar Proud missed in a critical high-school basketball game years ago, "Wizard" Kelly leveraged his local celebrity status into a multi-billion dollar corporate conglomerate to the point of having multiple businesses, venues, and even building built in his name. He owns virtually every major successful business and enterprise in the local district area which is the Proud's hometown and at some point was renamed in his honor. Officially so, as "Wizville, Ca" appears on driver's licenses.
Wizard never seems to recall the correct name of people he should know well; for example always calling Zoey "Susie". The fact he is constantly corrected indicates either he does not bother to remember them, being inconsequential-to-him "little people", or he is purposefully showing his disdain. For example someone he should know well from high school, especially the Big Game, is Oscar, whom he calls "Oliver Prune".
Due to his height, Wizard Kelly's face is almost never seen in photo and video compositions. Instead, the shots are awkwardly angled so he can only be seen from the neck down. However his face has made been briefly seen at least twice.
Wizard Kelly Enterprises
- Wizard Kelly Community Park
- Wizard Kids Learning Center
- Wizard Kelly Tower
- Wizard's Dollar a Night Hotel
- Wizard's Palace Hotel and Casino
- Wizard Kelly Auditorium
- Wizard Kelly Theater
- 3 Flavors ice cream
- Wizard Kelly Team Scavenger Hunt
- Wizard Kelly Martial Arts Tournament
Wizard Kelly is an allusion to Magic Johnson. Wizard's last name comes from the maiden name of Magic's wife, Earlitha "Cookie" Kelly, which is cemented by the fact Wizard Kelly's wife's nickname is "Gingersnaps", a cookie.
- Had Oscar Proud made that pivotal shot during the big basketball game instead of missing it, Wizard and Oscar would have had very different lives from how they unfolded.
- He is voiced by Aries Spears.